Corporate Social Responsibility hits the high street? Well, not yet…

It’s been over two years now since that dreadful day in Harrods when I decided that consumerism really wasn’t for me. Since then, I’ve been living my life quite happily without frequenting the usual high street chain stores on a biweekly basis as so many people do. So what have I learned? Well, if you can find happiness by enjoying the simple things in life, then you don’t need to buy so much stuff. I feel the need to quote Sam Duckworth of Get Cape, Wear Cape, Fly here ‘Open your eyes, as you don't need to buy it’. So, Sam Duckworth and I know that there’s more to life than shopping; Sam’s written a lovely little song about it but it seems that we’re in the minority.

Apparently fashionistas of the world are still even new to the idea of organic! Jigsaw, one of the high street heavy weights has just launched its ‘first ever’ organic range. Shame it’s a little late in the game. Both ASDA and Next were doing organic t-shirts at least a year ago. Meanwhile, the free newspaper I found on the train applauds Jigsaw for making green cool ‘and there’s not a Hessian sack in sight’. It seems that despite the hard work done by organisations such as Oxfam and War on Want, the fashion industry is still 20 years behind the food industry. So we’re still calling anyone with an environmental conscience a ‘greenie’ are we? Still perpetuating the stereotype of sandal wearing beardy hippy types? Tsk tsk.

Meanwhile, back in the business world, things are looking up. Despite the current recession the ‘ethical climate’ still continues, being led by the food industry. Fairtrade, organic and local have all been foody buzz words for a while but now the mainstream businesses have caught on. Big multinationals have noticed that Corporate Social Responsibility is not something to be sniffed at. Previous ideas of ‘we can’t mention the good things we do because it leaves us open to criticism on what we don’t do’ has been replaced by ‘this is what we do, we know we’re not perfect, but we’re working on it’ attitudes. Even Starbucks, mass consumerism in a cup, has a Global Responsibility report that details how much waste their disposable cups generate. It’s all about clearly stating business intentions, aiming to improve social and environmental standards and reporting on it. If more businesses can put these good intentions into practise, then perhaps we might actually make some progress towards more sustainable consumption.

Modern life is rubbish and other tales of woe

It’s been nearly ten months since I started trying to shop ethically, with mixed success. In the last couple of months I have been really struggling. I think it’s a reflection of modern living and how much stuff we need. If I lived in a little house in the middle of nowhere on a large plot with some animals and veggie patch, living the good life, aiming for self sufficiency then I’m sure I wouldn’t want for much. But when you’re doing nine-five to pay the mortgage, need clothes to go to the office and ‘stuff’ like films and good food to help you unwind at the end of the day, its not easy. Now I’m not some fashion victim who needs the latest look all the time but wearing scruffy old jeans to the office really doesn’t project a professional image. I know I’m making excuses for my failings but I have tried, really tried but I can’t manage to shop ethically 100% of the time. In a way I need to make peace with a compromise – if I can shop ethically most of the time, then that’s good, it’s not perfect, but it’s better. I’m still buying fair-trade and organic food where I can, still mostly buying from charities and independent stores but I have been to the high street a couple of times. The most upsetting part of my high street shame though, isn’t that I’ve bought things; it’s that the top I bought is now in the sale for half what I paid for it. Karma? Perhaps. A lesson in patience? Definitely. A sign that I should be more careful about what I spend my money on? Absolutely.