In the past couple of days I have seen two adverts for what appears to be freedom. ‘Hmmm…’ I hear you say ‘Surely you can’t buy freedom?’ My thoughts exactly. These adverts were actually for a TV and a perfume. How is a TV or perfume freedom? Surely TV and perfume are the total opposites of freedom? The adverts showed people outdoors, laughing, smiley, running around in the sunshine – all things that you can’t do whilst watching TV! It actually makes me think of the rant from Trainspotting, which nicely sums up all my objections to living in the rat race and consumerism in general. I summarise with this quote…
“Choose sitting on that couch watching mind-numbing, spirit-crushing game shows, stuffing fucking junk food into your mouth.”
And that’s why I don’t own a TV and why I object to freedom being used as a lifestyle to sell with. (By the way, I saw these adverts on 4od which isn’t technically TV.)
Incidentally, it appears that freedom can be bought on ebay.
